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D.L. Rogers Corp. (DLR) is a SONIC Drive-In franchisee operator, currently with Partners in more than 230 Drive-Ins located in nine states: Arkansas, Kansas, Louisiana, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee, and Texas.


DLR was founded by Don L. Rogers on March 1, 1967, when he opened his first SONIC Drive-In in Eureka, Kansas. The lease on the building expired a year later, so he closed that location and opened Emporia, Kansas in 1968. To this day, we consider Emporia to be our original Drive-In. With help from his valued partners, Don continued to open Drive-Ins throughout the Midwest for years to come.

Since the age of 14, Don's eldest son, Darrell, worked by his side in the family business and took over the helm in 1983 upon Don's passing. Darrell and his team have continued to expand the business by building new stores and acquiring Drive-Ins through acquisitions.